In a world where beauty routines often feel overwhelming, MERIT brings a breath of fresh air—effortless, clean, and intentional. If you’ve been craving a beauty routine that simplifies your life without compromising on performance or aesthetics, MERIT might just be your perfect match.
What Is MERIT Beauty?
MERIT is a clean, minimalist beauty brand that’s changing the way we think about makeup. Founded by Katherine Power, MERIT was created with a clear mission: to make luxury makeup that’s safe, effective, and easy to use.
This isn’t just makeup—it’s a movement toward less, but better.
Why MERIT Stands Out
Here’s what makes MERIT more than just another clean beauty brand:
- ✅ Clean Formulas: Free from parabens, sulfates, and over 1,300 ingredients banned by the EU. Safe for sensitive skin.
- ✅ Minimalist Design: Each product is designed to be multifunctional, travel-friendly, and beautiful enough to leave on your vanity.
- ✅ Vegan & Cruelty-Free: No animal testing. Ever.
- ✅ Sustainable Packaging: Recyclable components and carbon-neutral shipping.
- ✅ Quick & Effortless: Ideal for a 5-minute makeup routine that still makes you feel polished and put-together.
MERIT Must-Try Products
If you’re new to the brand, start with their bestsellers:
💫 The Minimalist – Perfecting Complexion Stick
A hybrid between concealer and foundation. Buildable, breathable, and incredibly skin-like.
💫 Flush Balm – Cream Blush
Sheer, natural-looking color in a buttery formula that melts into your skin.
💫 Clean Lash – Lengthening Mascara
Tubing formula that doesn’t smudge, flake, or irritate—perfect for all-day wear.
💫 Shade Slick – Tinted Lip Oil
A glossy, nourishing lip color made with rosehip oil and shea butter for soft, healthy lips.
Who Is MERIT For?
MERIT is designed for anyone who loves beauty—but hates clutter. Whether you’re a working professional, a busy parent, or someone who’s simply looking to simplify your life, MERIT fits seamlessly into your day.
It’s also a dream for:
- ✨ Clean beauty enthusiasts
- ✨ Minimalist makeup lovers
- ✨ Skincare-first makeup users
Where to Shop MERIT
You can find MERIT on their official website, as well as at retailers like Sephora and Goop. Shipping is fast, and the unboxing experience? Absolutely luxe.
💡 Tip: Your first order from their website includes MERIT’s signature makeup bag—a chic corduroy pouch that’s reusable and machine-washable!
Final Thoughts: Is MERIT Worth It?
If you’re tired of heavy foundations, cluttered drawers, and 10-step routines, MERIT is the breath of fresh air you’ve been waiting for. It brings together the best of clean beauty, modern luxury, and everyday simplicity. It’s makeup designed for real life, and we’re totally here for it.